FORD FOCUS: Idols Go Social

I worked closely with Ford's agency, GTB Branded Content Group, and Radical Media to coordinate a series of partnerships between the American Idol contestants and influential social creators. Our objective was to produce captivating branded content to be showcased during the American Idol broadcast. Collaborating with talented artists and creators including Zach King, Shonduras, and Tristan Eaton, we brainstormed ideas, developed scripts, and produced a series of vibrant in-show interstitials that effectively showcased Ford's commitment to nurturing and empowering content creators.

Creative Direction | Scriptwriting | Editorial Direction