THE NORTH FACE: Footwear Launch

Introducing exploration gear for the feet. The North Face, in their own words, wanted to "come down from the mountain" – offer weekend adventures more accessible products. The opportunity was a product line for trail runners that included clothing along with footwear for exploring elevations below 18,000 feet. I created the launch marketing program and materials – ads, outdoor, product line catalog and sales rep sell-in kits. All integrated with the ‘Never Stop Exploring’ brand positioning.

Launch Strategy & Concept | Creative Direction | Art Direction & Design | Client Management