ACADEMYHEALTH: Power Of Listening

The communications team at AcademyHealth approached us with a project to create three videos showcasing the insights gathered from a series of Zoom focus groups with low-income patients nationwide. The primary focus of these discussions was to understand how the healthcare industry can better meet the needs of this demographic. The objective of these videos is to inspire action from AcademyHealth's partner foundations and non-profit organizations, who collaborate with them to drive positive change within the healthcare system. Sounds pretty straightforward. Here’s the catch. AcademyHealth only had the rights to use the statements from the transcripts of the respondent’s interviews. Ok, we love a challenge.

Story & Visual Concept / Scriptwriting | Editorial & Design Direction