MYOVANT SCIENCES: Prostate Cancer Support

1 in 8 men will be diagnosed with prostate cancer in their lifetime, a concerning statistic. Myovant Sciences, a pharmaceutical company specializing in reproductive diseases, approached us with a bold task - to create a series of videos that would inspire men to open up about their struggles and overcome their reluctance to seek support when dealing with prostate cancer. Our goal was to maintain authenticity and avoid making it seem like a product endorsement. Working with a tight budget that only allowed for two cameras, I filmed two sessions, two different groups of the men, and combined them in editorial to be one large group conversation. And some said it couldn’t be done… ha!

Story Concept | Research | Story Guide | Editorial Direction | Motion Design