FOOD.COM: Better Order In

The internet’s first take-out and food delivery service came to us as Cybermeals. Wow, that sounds tasty. Is the plan to have the Terminator make the deliveries? It was a url land grab so we snatched up Food.com to add a touch of humanity and set the foundation for broader brand offerings in the food category. Keep in mind this was during the nascent period of internet marketing insanity - Hamsters fired from canons, puppets… no trash can for ideas. We jumped in the dotcom marketing crazy car and created a retro food look and feel to launch the brand.

Brand Strategy | Creative Development | Creative direction | Video Direction