SATURN: Owner Stories

Saturn was a masterclass in storytelling and a stroke of luck for me. Traveling across America like an indie band in a van, filming over 30 TV spots featuring Saturn owners and their special car stories, kickstarted my storytelling journey. Crafting on-the-spot narratives about their unique car bonds honed my ability to work with real people to shape the story they have to tell and produce impactful stories quickly. RIP Saturn, I will always be grateful for the lasting impact it had on me and for inspiring my storytelling approach.

Campaign & Story Development | Art Direction