XPEDIOR: Imagine. Then Soar.
Imagine. Then soar. A provocative TV campaign that presented simple objects challenging the viewer to use their imaginations to see them in new ways. Oh, the dotcom boom. When else could you get away with an ad campaign this Dada? Xpedior was an innovative Internet business solutions provider built around the power of imagination. This campaign reflected their proprietary five-step process, the first step is to help their clients see the business world in entirely new ways. Yes, Xpedior is now a figment of our imaginations, but one of my favorite campaigns. I worked with Tomato in London for film and Bill Nelson the leader of Bebop Deluxe for music.
Campaign Strategy | Story Concepts | Creative Direction | Client Management