TNF: The Faces of Adventure

The North Face athlete team is an elite group of outdoor explorers that few know. We coaxed them down off the mountains, ski slopes and vertical walls to face the camera for a print campaign to introduced them to a broader audience. I asked them a simple question - why do you explore? Well, the answer was usually two-hours long. Condensing their insights and motivations to a print ad became my own exploration.

Campaign Strategy | Copywriting | Creative Direction | Client Management