TRANSAMERICA: Be An Investor

‘Be an investor’ is a campaign filled with all the pride and optimism of crossing over into a world that was out of reach for many. Transamerica was welcoming the emerging investor by offering a low minimum investment of $50 a month. To support this initiative, I created a campaign connecting to the everyman and every woman's desire to provide for their family’s future. For a slightly polished feel to heighten the aspirational narrative, I worked with director/fashion photographer Albert Watson to apply his black and white signature look to the campaign.

Campaign Strategy | Story Concepts | Creative Direction | Client Management